Press kit

Describe Taalcut

In five wordsMake the reel you saved.
In one lineTaalcut turns a reel you love into a template, then makes your version from your own camera roll.
In a paragraphTaalcut turns a reel you love into a template, then makes your version from your own camera roll. An AI video editor for creators that runs on your computer. Taal is the rhythm cycle in Indian music. Taalcut cuts your clips to the rhythm of a reel you love.

Name: Taalcut. Never TaalCut or Taal Cut.
Say it: TAHL-cut
What it is: An AI video editor for short videos that runs on your computer
Made by: Matterward Labs Private Limited
Platforms: macOS on Apple silicon and Ubuntu 24.04. Windows comes after 1.0.
Price: Free. Taalcut doesn’t run AI for you or keep your files.
Licence: AGPL-3.0-or-later. The code opens with the beta.
Status: A private build. The beta opens to the waitlist first.
Instagram: @taalcut.app

Four colours for brand moments, two for everyday use. Each comes in a drawing for light backgrounds and one for dark.

Keep a clear space of a quarter of the symbol’s width on every side. It scales with the logo.
The arcs run clockwise from the top: marigold, rose, violet, teal. Never reorder or recolour them.
The wordmark is drawn, not typed. Never set “taalcut” in Onest or any other font.
No shadows, outlines, gradients, glows or other effects. Don’t stretch, squash or rotate it.
Light versions go on light backgrounds and dark versions on dark ones.
The horizontal lockup is at least 100 px wide; use the small drawing between 100 and 159 px.

Kaatu is Taalcut’s mascot, a young beaver. Each drawing downloads as a 480 px PNG sticker on a clear background.

Kaatu is decorative. The words beside it carry the meaning.
Never over footage, never in a decision and never as the AI’s face.
One Kaatu in a scene at most.
Flat vector, no outlines, one soft shade per colour, with the Avartan ring as its collar.

The logo’s four arcs are the app’s four colours, each with one job. Each has a value for light grounds and one for dark.

MarigoldActs: the one button that moves you forward
On light
#a94e00
On dark
#faab3f
RoseKeeps the beat: music beats and rhythm
On light
#b02b57
On dark
#f26a90
VioletThe AI: what it picked and decided
On light
#6347b8
On dark
#9e8cf4
TealYou: what you chose and changed
On light
#056965
On dark
#3cc2b4

For interviews, files or questions, write to admin@matterwardlabs.com.

Taalcut is free. One email when it’s ready for your computer, and nothing else.